Who here hasn't heard of Paul Rand? Please, close this blog, and shove a sharp object in your nose, as you run towards a wall.
Rand was a “business problem solver and an artist”. In this video, Steve Jobs (CEO of Apple) discusses the great, (logo) designer, Paul Rand. Problem solve first, design later.
I’m quite positive that this video has been around for quite some time (since it was filmed in 1993), but for those who missed it here is an interview with Apple CEO, Steve Jobs, discussing his logo designer, Paul Rand – Steve is one happy client (effin' sigh!). Just to be clear, this is about back when he was in NeXT. Damn, is he an alchemist?
Anyway, I like what he says about Paul offering ONE solution, instead of options. It's a risky tactic, but I agree. The more solutions you give the client, the more you confuse him.
In the end, instead of asking you what you think, if you could let me just copy-paste a quote.
"Design is everything. Everything!" Paul Rand
2 people commented:
Positive people appreciate those around them; and when they critique, it's constructive. I think it's a matter of culture, education.
The question is: would your clients talk the way Steve Jobs talks about you?
Being that most people are unhappy these days, it became increasingly difficult to say something without hurting one's feelings. You know how artists get, all sensitive about their work and shit.
I don't know whether it's bogus or not, but my clients are happy about my work, because I know how to put it in their perspective, explain every choice I make, regarding form or colour.
But it's different, you see, because a lot of people still live with the impression that advertising is not important. In fact, a lot of our managers don't know diddly-squat about it.
So I shall wait until I achieve at least half of what Paul Rand has, and then look at what others say about me.
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